Give Wings to your
Digital Marketing
Career

Professional Digital Marketing Training by industry experts with 80 % practical sessions on Live Projects in a reputated Digital Marketing company.

About DigiFly

DigiFly is a Professional Training Program on Digital Marketing organised by Yinfosystems Digital Services LLP for selected students who are looking to make their career in the growing Digital Marketing field. The main ambition of this program is to train the students for all dynamics of Digital marketing such that they can work as a professional digital marketer from the first day of their job. Unlike other Digital Marketing Institutes, all the classes are conducted by professional digital marketers instead of classroom teachers and we provide more than 80 % practical and Live project-based program, where students don't only get to know about what it is but they get good practice on how to do that in the most professional way.

 

Our Course Modules

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Need of Digital Marketing
  • Scope of Digital Marketing
  • Trends of Digital Marketing
  • Main Search Engines
  • Significance of Digital Marketing
  • Preface to Online Marketing
  • How Online Marketing Works?
  • Know the Internet
  • What is Internet I Purpose
  • Who is the Owner of Internet?
  • How Digital Marketing Works?
  • Protocol HTTP/HTTPS/FTP
  • IP Address / DNS Concept
  • Internet Technologies
  • Websites I Web Portals
  • PPC Cycle - Pay Per Click Cycle

Web Development

  • Components of a Website
  • What is a Domain Name?
  • Purpose of Domain Names and Extensions
  • What is Hosting?
  • What are Protocols?
  • Structure of a Website
  • Different Types of Websites
  • Dynamic Vs Static Website
  • What are Responsive Website?
  • Points to Consider While Designing a Website Difference between a Website and a Blog
  • What are Wordpress Websites?
  • Start your own Website
  • What are the Web Platforms?
  • What is HTML?
  • Structure of HTML
  • Need of Website
  • Website Navigation
  • Website Designing Strategy
  • Website Layout Customization
  • Case Study

Content Management

  • What is Content?
  • Why Content is Important?
  • Understanding Content & Audience
  • Different Types of Content
  • Ingredients for Online Content
  • Analyzing Query and Keyword for Content
  • The Proper Content Flow
  • Various Content Generation Methods
  • Optimization of Online Content
  • Content Distribution
  • Tips for Optimizing Blogs
  • Tips for Newsletter Writing
  • Tips for Optimizing Articles
  • Tips for Corporate Collaterals
  • Content for Corporate Communication
  • what is Content Management?
  • Importance of Content Management
  • Content Team Management
  • What is Content Marketing?
  • Objectives of Content Marketing
  • Strategies for Content Marketing
  • How to Acquire High Quality Leads via Content? Content for Various Networks
  • Tips for Content Creation
  • Success Formula for Content Management
  • Case Study

Word Press & Blogging

  • What is Blogging?
  • Importance of Blogging
  • How to Plan your First Blog?
  • How to Select your Niche?
  • Free Platforms for Blogging
  • How to Create your First Blog?
  • How to Choose Best Niche for Blog?
  • Difference between Blog and Website
  • What is CMS?
  • What is WordPress?
  • Create your First Professional Website
  • Customization of Wordpress & Blogger Themes Tools and Plugins for WordPress
  • Introduction to Woocommerce
  • Integration of WordPress with Blogger
  • How to Monetize your Blog?
  • Overview of AdSense
  • How to Earn from Blogging?
  • How to become a Successful Blogger?
  • Lead Generation via Blogging
  • How to Viral your Blog?
  • Plans & Strategies for Blogging
  • Integration of your Website with Google Tools
  • Tips for Effective Blogging

Brand Marketing & Management

  • What is a Brand?
  • How to Create a Brand?
  • Different Methods of Branding
  • Advertising Vs Branding
  • ATL and BTL Activities
  • What is a Logo?
  • Importance of a Logo
  • How to Design a Logo?
  • Product Vs Service Branding
  • Power of Collaterals
  • • Profile
  • • Proposal
  • • Portfolio
  • • Invoice
  • • Bills
  • SWOT Analysis
  • COPEX & OPEX
  • Approaches
  • Brand & Franchise
  • MIS Funnel
  • Standard Reporting System
  • Brands we Know

Internet Marketing

  • White Hat
  • Black Hat Overview
  • • Doorway Pages
  • • Invisible Text
  • • Stuffing
  • • Cloaking
  • Grey Hat
  • IP & Proxy
  • Blocked & Parked Domains
  • ICANN
  • Spamming
  • Cookies Policy
  • Privacy Policy
  • Tools to Create Privacy Policy
  • Disclaimers
  • What are the Cyber Laws
  • Copyright
  • Do's and Don'ts of Internet

Search Engine Optimization

  • • On page
  • • Off Page
  • • Premium SEO Tools
  • • Google Updates
  • • SEO Report

Google Web Analytics

  • How to Track URLs?
  • Advance URL Tracking
  • Analytics for E-Commerce
  • Analytics for Entails
  • AdWords and Analytics Integration
  • Advanced Level Optimization
  • Google Tag Manager
  • Alternative to Google analytics

Google Adwords PPC (Pay Per Click)

  • • What is Bidding Strategy?
  • • AdWords Vs PPC
  • • What are Campaigns?
  • • Types of Campaign
  • • Campaign Designing & Optimization
  • • Geo Targeting
  • • Ad-Group Designing & Optimization
  • • What is Quality Score?
  • • CTR & Its Importance
  • • Concept of Re-Marketing
  • • Conversion Tracking
  • • Case Studies

Social Media Optimization

  • • Terminology of Social Media
  • • Social Media Tools
  • • Strategy Creation for Business
  • • Facebook Optimization
  • • Linkedln Optimization
  • • Twitter Optimization
  • • Pinterest &Instagram Optimization

Social Media Marketing

  • • Difference between SEM and SMM
  • • Creating Social Media Marketing Strategy •
  • • Different Types of Ads
  • • Re-Marketing in Social Media
  • • Paid Marketing via Different Social Media Channels
  • • Tools to Measure ROI
  • • Creating Multi-Channel Social Media Strategy

Fundamentals of Video Marketing

  • • Impact of Videos
  • • What is Video Marketing?
  • • Benefits of Video Marketing
  • • Strategies for Video Marketing
  • • Best Video Sharing Platforms
  • • Video Marketing through YouTube
  • • SE0 for Videos
  • • Video Sharing Techniques
  • • Brand Building through Video
  • • Lead Generation
  • • How to Increase Subscribers?

E-Mail Marketing

  • • Email Marketing Basics
  • • Types of Emails
  • • Art of Corporate Communication
  • • Designing of HTML Layouts
  • • Advance Techniques of Optimizing the Campaigns
  • • How to Send Mass Email?
  • • Lead Generation via Emails
  • • Advance Search Techniques/Search Smartly • Analyzing Email Reports
  • • Email as a Tool for Marketing
  • • Acquiring ROI via Email Marketing
  • • Study of User Behavior

E-Commerce Marketing

  • • Pre-Requisite for E-Commerce
  • • Structure of E-Commerce Marketing
  • • Algorithm of E-Commerce Marketing
  • • How to Design an E-Commerce Website?
  • • SEO Techniques on E-Commerce Websites
  • • Organic Promotion & Listing

Display Advertising with Remarketing

  • • What is Display Marketing?
  • • Why Display Advertising is Important?
  • • Difference between Search Network & Display Network
  • • Display Advertising using Contextual Targeting • Display Ad Creation
  • • Display Advertising using AdWords
  • • Types of Display Campaigns
  • • CPM Vs CPC
  • • Planning and Executing of Display Ads
  • • What is Remarketing?
  • • Tracking of Display Ads
  • • ROI with Display Ads

Business Lead Generation

  • • What are Leads?
  • • Why are Leads Important?
  • • Understanding Audience and Buyer
  • • Difference between Domestic and International Audience
  • • Planning Strategies for Lead Generation
  • • Different Methods to Generate Leads
  • • Lead Generation with Organic Manner
  • • Leads with Online Communication
  • • Leads with Offline Communication
  • • Lead Generation with Paid Tools
  • • Landing Page Optimization
  • • Do, and Don'ts for Landing Pages

Mobile Marketing

  • • Fundamentals of Mobile Marketing
  • • Need of Mobile Marketing
  • • Different types of Mobile Marketing
  • • Importance of Mobile Friendly Websites
  • • Tools to create Mobile Apps
  • • Top 5 Apps for Digital Marketing
  • • App Store / Playstore Optimization
  • • Promotion of Mobile Apps
  • • Monetize your Apps
  • • Analysis in Mobile Marketing
  • • Latest Trends in Mobile Marketing
  • • Acts and Authorities for Mobile Marketing
  • • Case Stuciy on Mobile Marketing

Affiliate Marketing

  • • Earn Online via Affiliate Marketing
  • • Platforms for Affiliate Marketing
  • • Best Affiliate Marketing Strategies
  • • Affiliation with Amazon
  • • Affiliation with Flipkart
  • • Challenges of Affiliate Account
  • • Top Agencies for Affiliate
  • • Affiliate Marketing with Commission Junction
  • • Affiliate Marketing with V Commission
  • • Tips to boost Affiliate Earning
  • • Case Studies

Fundamental of Adsense

  • • What is AdSense?
  • • How AdSense works?
  • • Difference between AdSense & AdWords
  • • Difference between AdSense & Affiliate
  • • How to create Google AdSense Account?
  • • What is an Ad Unit?
  • • Different Types of Ad Unit
  • • AdSense for Mobile Users
  • • Creating First Ad Unit
  • • AdSense Approval Tricks
  • • AdSense Account Optimization
  • • AdSense with YouTube
  • • Integrating AdSense with Blogger
  • • Integrating AdSense with Wordpress
  • • How to Increase High Revenue via AdSense
  • • Best Alternate for AdSense
  • • Do's and Don'ts

Local Business Advertising

  • • Google My Business
  • • Google Maps and Bing Maps
  • • What are Various Geo Location Targeting Options?
  • • How to Target Audiences?
  • • Significance of Geo Targeting
  • • Optimizing Website for Local Business
  • • Generating High ROI via Geo Targeting
  • • Where & How to Target Your Audiences?
  • • How to Optimize Local Business?
  • • Review & Rating in Local Business
  • • Paid Campaign Geo based
  • • What are Advantages of Online Marketing?
  • • How to Acquire High Quality ROI?
  • • Power & Scope of Classified & Business Listings
  • • Reports Study for Local Business
  • • Local Business Apps CD
  • • Case Study

Online Reputation Management

  • • What is Online Reputation Management?
  • • Impact of Online Reputation on Sales
  • • Why Online Reputation Management?
  • • Fundamentals of Online Reputation Management
  • • Difference between ORM & SMO
  • • Impact of negative Online Reputation
  • • Tools for Online Reputation Management
  • • How to find Negative Comments?
  • • How to get ORM alerts on Regular Basis?
  • • How to deal with Negative Online Reputation?
  • • Best Strategies for Online Reputation Management
  • • Preventive measures in ORM
  • • How to be a Brand on Internet?
  • • Techniques for Building Brand Reputation
  • • Project Case Study

Earn as a Freelancer

  • • What is Freelancing?
  • • What are the Famous Platform for Freelancers? • How to Create a Strong Profile?
  • • Making a Website for Freelancing Project
  • • Do's and Don'ts of Freelancing
  • • How to Earn from Facebook?
  • • How to Earn from a Blog?
  • • How to Earn frorn YouTube
  • • How to Earn from Fiverr?
  • • Bidding for Freelance Projects
  • • Earn from Installing Apps
  • • Case Studies

Live Project & Case Studies

  • • Work on One Live Project with
  • • Solve 404 Errors
  • • Group Discussion on Trending Topics
  • • Quizzes on Digital Marketing

E-Commerce Selling

  • • Work on One Live Project with
  • • Solve 404 Errors
  • • Group Discussion on Trending Topics
  • • Quizzes on Digital Marketing

Frequently Asked Digital Marketing Queries

Every decision start with queries. Ask as many questions as you want cause your education should have no doubts. We list in some of the per answered digital marketing queries by regular course searcher.

Digital Marketing is booming sector where there are 1.6 million job opening every second week. With this growing digital marketing need industry requires highly trained digital marketing experts. Starting package of digital marketing fresher varies from 2.5 - 3.5 lac rupees

In Case You Miss Any Class or did not understand any of the topic you can schedule a backup class absolutely free. further you have a chose to attend the same class in different batch and complete your course on time

DigiFly provides industry validated digital marketing course with multiple student education platform. Our advanced Learning Management System provides Student Study materials and guides created by 30 of our most qualified and experienced digital marketing experts. With our 100% placement assistence query support, student app, payment flexibility, 15 industry certifications and advanced moduler classroom. DigiFly tries to accompanstate over other institute.

This is a clear mith roaming in society that marketing needs coding. No You don't need to be a developer or do any computer course to do digital marketing if you can start a computer you can be a digital marketeer.

Yes you can pay your fees in instalments cause DigiFly don't want your education to be burden on you. we here at Digifly believe in fulfilling students dreams not our wallet.

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